Will handset manufacturers loose their brand?
An increasing number of MNOs are trying to differentiate themselves to their competitors by using branded mobile handsets. There are two types of branded mobile handsets: · MNO branded mobile handsets·…
MVNO
How to succeed in the MVNO market
There is a lot of talk in the mobile industry about MVNOs. But having studied and analysed the market for more than 20 years, Strand Consult is among the few that can honestly call themselves experts. Over those years, we have developed one of the world’s largest MVNO competence centre through extensive study of the market since its beginnings.
Currently, the MVNO market is attracting interest from all sorts of players. However, our research shows that there are certain prerequisites for success. The first is a thorough understanding of the market. The second is a strategy that differentiates you in an increasingly complex market with many burgeoning players.
Those prerequisites apply whether you’re an MNO, MVNO, retailer, media organisation or a technology provider. The fact is, succeeding in the MVNO market is exceedingly difficult, and only the most skilful have a chance of surviving.
On this website, you will find a lot of information gleaned from Strand Consult’s more than 20 years of analysing the MVNO market. We’ve already shared a lot of this valuable information with more than 140 mobile operators worldwide, as well as with some the most significant MVNO players.
Retailers can use Loyalty Programs together with Mobile Products
The retail sector can use loyalty programs combined with mobile offerings to thereby make their mobile products even more attractive to their customers. Today many stores already offer their customers…
Technology suppliers need to rethink their business models
The mobile phase that focuses on segmented mobile providers will result in many changes for the players on the mobile market – and especially for the technology providers. For the…
Strand Consult has identified 10 taboos in the mobile industry
These Taboos are hampering business and preventing a dynamic development in a sector that needs drive and innovation! Many believe that the mobile industry is one of the most dynamic businesses…
Which mobile strategy should media companies choose?
The media companies’ presence on the mobile market will become more visible in the future, but the level of their financial engagement will greatly depend on their choice of mobile…
The value of the right Mobile Network Enabler (MNE) strategy
Our latest analysis explores the advantages to mobile operators of developing a “white label” strategy. The idea behind a so-called Mobile Network Enabler (MNE) strategy is to make it easier…
How mobile operators can preserve control in a changing market
MNOs across Western Europe have seen discount MVNOs spreading like the plaugue, causing voice and SMS prices to fall dramatically. The MNOs have been forced to change the way they…
In the David and Goliath battle between virtual and network operators, digital marketing is the sling shot that often helps MNVOs win
It’s not always an advantage to be the incumbent. Network operators can learn from virtual operators. Mobile operators have taken the world by storm by slashing prices for mobile services. But…
How to create, build and become a successful MVNO
There are thousands of players on the market that dream of building a successful MVNO and almost all of them have only one thing in common – it is very…
How Mobile operators get success with their MVNO strategy
Around the world many mobile operators are spending a great deal of time contemplating on how to react to MVNOs and the MVNO market. Increasing pressure from the regulative authorities and…
How to Succeed in the Second-Generation MVNO Market
It’s here – our new report about the future MVNO market, How to Succeed in the Second-Generation MVNO Market. It follows on from our previous report about discount MVNOs and…
Service Provider Vs. full MVNO
– Who will dominate? The fact that the mobile market is facing radical changes in the coming years are a fact. These changes will amongst other things focus on segmented…
