Media noise give room for more mobile suppliers
The players in the mobile market are increasingly in a situation where the neeed to work seriously with customer and market segmenting. This due to the fact that the mobile…
How to succeed in the MVNO market
There is a lot of talk in the mobile industry about MVNOs. But having studied and analysed the market for more than 20 years, Strand Consult is among the few that can honestly call themselves experts. Over those years, we have developed one of the world’s largest MVNO competence centre through extensive study of the market since its beginnings.
Currently, the MVNO market is attracting interest from all sorts of players. However, our research shows that there are certain prerequisites for success. The first is a thorough understanding of the market. The second is a strategy that differentiates you in an increasingly complex market with many burgeoning players.
Those prerequisites apply whether you’re an MNO, MVNO, retailer, media organisation or a technology provider. The fact is, succeeding in the MVNO market is exceedingly difficult, and only the most skilful have a chance of surviving.
On this website, you will find a lot of information gleaned from Strand Consult’s more than 20 years of analysing the MVNO market. We’ve already shared a lot of this valuable information with more than 140 mobile operators worldwide, as well as with some the most significant MVNO players.
The players in the mobile market are increasingly in a situation where the neeed to work seriously with customer and market segmenting. This due to the fact that the mobile…
– and mobile operators will have to as well, to stay successful Although individual mobile markets are at different stages of development, Strand Consult has identified five key evolutionary phases…
The Lean and Mean strategy will turn many mobile operators business upside down. Mobile operators will move focus away from doing everything themselves, to instead letting external partners handle a…
There is currently an ever increasing desire for more mobility from both private and corporate customers. The desire for increased mobility is resulting in a number of new opportunities for…
There has yet to be a decisive breakthrough in media companies entering the mobile arena as providers. However, there are signs that an increasing number are considering this possibility, and…
To ensure high overall market share, mobile operators need to make sure they appeal to as many customer segments as possible. And in a market with many niche mobile providers…
Mobile operators that want to target specific segments using niche mobile providers have the option of seeking to attract MVNEs onto their networks, in addition to virtual mobile providers. An…
Strand Consult has identified five key phases in the evolution of the mobile market since the entry of new mobile providers without their own mobile networks. Although the transition from…
Distribution choices for different mobile suppliers The right distribution strategy is a big factor in determining the success of any mobile provider. The following distribution channels are currently used by…
For a long time, it’s been seen as acceptable for mobile operators to massively subsidize terminals in order to acquire new customers. These subsidies are typically offered without regard to…
It is critical for MNOs to develop product offerings for each customer segment. In the current competitive environment, this is the best way to achieve high market share. But in…
It is critical for MNOs to develop product offerings for each customer segment. In the current competitive environment, this is the best way to achieve high market share. But in…
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