Retailers – the next wave of mobile suppliers
The retail sector has for many years functioned as a distribution channel for the mobile providers. The retail sector has primarily been used as box movers and has used the…
MVNO
How to succeed in the MVNO market
There is a lot of talk in the mobile industry about MVNOs. But having studied and analysed the market for more than 20 years, Strand Consult is among the few that can honestly call themselves experts. Over those years, we have developed one of the world’s largest MVNO competence centre through extensive study of the market since its beginnings.
Currently, the MVNO market is attracting interest from all sorts of players. However, our research shows that there are certain prerequisites for success. The first is a thorough understanding of the market. The second is a strategy that differentiates you in an increasingly complex market with many burgeoning players.
Those prerequisites apply whether you’re an MNO, MVNO, retailer, media organisation or a technology provider. The fact is, succeeding in the MVNO market is exceedingly difficult, and only the most skilful have a chance of surviving.
On this website, you will find a lot of information gleaned from Strand Consult’s more than 20 years of analysing the MVNO market. We’ve already shared a lot of this valuable information with more than 140 mobile operators worldwide, as well as with some the most significant MVNO players.
Segmentation is everyday life for media companies
There will be a larger fragmentation of the future mobile market. The increase in fragmentation will result in segmentation becoming an increasingly important part of the mobile market. The ability to…
Which platforms should Platform developers aim at?
The mobile phase that focuses on segmented mobile providers will result in many changes for the players on the mobile market – and especially for the technology providers. The technology…
Media companies as mobile suppliers – what are the risks?
Taking on the role as a mobile provider is not without risks for a media company – risks that can have a large influence on the media company and its…
The future growth of media companies will come from the mobile market
In a world becoming increasingly mobile, with customers demanding access to services and content anywhere and at any time, mobile media is moving business away from traditional media and becoming…
Distribution is key to success for Retailers
The next wave of mobile providers will be retail chains.The retail chains will be able to take advantage of their distribution power to become successful mobile providers. The retail chain…
Many people are talking about IKEA’s entrance on the mobile market, but few know the full background of this new venture
A lot has been written about IKEA’s entrance on the mobile market during the past week and the MVNO venture behind www.familymobile.co.uk, but very few people know the full story…
Terminal sourcing – a rising risk
The launch of many different types of handset models has resulted in an increasing risk of misjudging a handsets market potential from both the handset manufacturers and mobile operators. Now the…
Terminal manufacturers will need to rethink their market strategy
To be able to work with micro-segmentation, it is necessary for handset manufacturers to have a comprehensive knowledge of the mobile market, putting totally new demands on handset manufacturers regarding…
Are MVNOs the mobile operators saviours?
When we here at Strand Consult are out conducting one of our numerous workshops around the world, we cannot help notice how mobile operators are expressing an immense fear of…
Internationalisation of MVNO’s paves the way for niche mobile handsets
Currently the MVNOs that are targeting small segments are still a relatively national phenomena. But as the use of segmentation matures, the market for segmented offers will internationalise, resulting in…
Brand Extension opportunity for both Media Companies and Retailers
For media companies and retail chains it can be good business sense to contemplate using their well-known brands to market their mobile products to customers. For media companies, brand extension is…
