This report describes in detail the sales process in the market for mobile phones in the UK as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops.
The report provides answers to questions such as:
The average duration of the sale
How the sales assistants prioritise time spend with customer
What role the operators play
The role the terminals play
Which products do the sales assistants expose and recommend
The use of POS material
The difference between different distribution channels.
Prepaid vs. Postpaid subscriptions
What features are unique to the Danish market.
This report has already been sold to several of the network operators in the UK mobile market and a number of other operators.
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