The Moment of Truth: A portrait of the mobile market in Scandinavia

(on-line sales via the Internet)

This report describes in detail the sales process in the Scandinavia market for mobile phones (sold via the Internet) as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to final contract. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and operator owned shops.

The report provides answers to questions such as:

How do the respective shops present themselves on the Internet search engines?
How well are the different shops structured?
How are the different operators presented?
How are the hand-set producers presented?
What accessories are exposed?
What is the structure of the sales process?
Which products are exposed and highlighted?
How are value added services sold?
The difference between the Internet and other distribution channels?
How can sales via the Internet be optimised?

This report has already been sold to a number of network operators world wide and to several hand-set producers.

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