Optimising distribution channels
Focus: This workshop is designed to help mobile operators and terminal producers, optimise their distribution channels in the future mobile market. It is specifically designed for people with the day to day responsibility for distribution channels.
Today most shops carry products and services from a number of mobile operators, MVNOs and terminal producers, who are competing amongst each other for the attention of the customer. Furthermore, sales assistants’ own preferences significantly influence what products are recommended and the choices customers make.
Mobile operators, MVNOs and terminal producers need to differentiate themselves from their competitors. In relations to distribution channels, this means focusing on issues like:
– the role of distribution in ensuring customer loyalty
– single vs. multiple operator shops
– the relationship between retailer and customer loyalty
– the importance of terminals in ensuring customer loyalty in a market with high penetration
How this workshop can add value:
Strand Consult has 7 years experience of evaluating distribution strategies and distribution channels – both physical and virtual. We have provided strategic advice to operators on how to optimise their business by ensuring channel loyalty. The workshop is based on this knowledge and these experiences, and our understanding of what distribution channels best suit different products in the mobile market.