Mobile World Congress 2009 – a Review by Strand Consult
This year’s Mobile World Congress in Barcelona is over, and once again many of the Telecom industry’s top management convened in Spain to exchange experience, knowledge and show their latest…
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five scenarios / strategies on the mobile broadband market
– which one will dominate your market…? There are many different opinions on how the mobile broadband market will develop. At Strand Consult we have described five strategies / scenarios,…
Many people are talking about IKEA’s entrance on the mobile market, but few know the full background of this new venture
A lot has been written about IKEA’s entrance on the mobile market during the past week and the MVNO venture behind www.familymobile.co.uk, but very few people know the full story…
Services on the mobile broadband market
– another area where mobile broadband providers also should move backwards in the value chain.When you examine the broadband market there is little doubt that the market is characterised by…
Services on the mobile broadband market
– another area where mobile broadband providers also should move backwards in the value chain.When you examine the broadband market there is little doubt that the market is characterised by…
Store-centric mobile services
f retail chains are to be successful doing business as mobile providers, they will need to focus on the areas that both increase value for their mobile customers and that…
Are MVNOs the mobile operators saviours?
When we here at Strand Consult are out conducting one of our numerous workshops around the world, we cannot help notice how mobile operators are expressing an immense fear of…
How Mobile operators get success with their MVNO strategy
Around the world many mobile operators are spending a great deal of time contemplating on how to react to MVNOs and the MVNO market. Increasing pressure from the regulative authorities and…
Media noise give room for more mobile suppliers
The players in the mobile market are increasingly in a situation where the neeed to work seriously with customer and market segmenting. This due to the fact that the mobile…
Sub-branding – The key to success
To ensure high overall market share, mobile operators need to make sure they appeal to as many customer segments as possible. And in a market with many niche mobile providers…
Small mobile players key to segmenting the market
It is critical for MNOs to develop product offerings for each customer segment. In the current competitive environment, this is the best way to achieve high market share. But in…
Small mobile players key to segmenting the market
It is critical for MNOs to develop product offerings for each customer segment. In the current competitive environment, this is the best way to achieve high market share. But in…
