How to get success with Value added services on the Mobile Broadband market
Today there is a large market for value added services for mobile phones, a market that started with ring tones and logos and that was primarily driven by the business models created with the introduction of premium SMS.
In our report “How to get success with Value added services on the Mobile Broadband market”, Strand Consult examines the current mobile broadband market and how it will develop in the future and we look at which VAS products will dominate this market in the future.
Here at Strand Consult, we believe that today’s global market for value added services will spread from mobile phones and over to PC solutions that have a mobile broadband connection, and from there on to the traditional broadband solutions.
In this unique report we have examined the market and how it is developing and we have described both the technological solutions and the underlying business models that will drive the mobile broadband value added services market.
Strand Consult was the first company in the world to describe this business model in a series of reports that we published in 1998/1999. We know that it was these reports and the many lectures and workshops based on the reports that we held from 1999 to 2003 that was one of the most significant reasons why many operators chose this business model. A model that was created in Norway and that has since spread across the rest of the world. Today it is easy to develop, market and sell services for mobile telephones across many networks, types of phones and in many countries.
This report is targeted at:
– MNO’s that believe there will be a VAS market on the mobile broadband market.
– MVNOs and ISPs that want to learn how to make money on various types of VAS that can generate traffic in their networks and their billing systems.
– VAS providers on the mobile market that want to examine the new possibilities and business models that will emerge with the introduction of mobile broadband.
– Internet players like Google, Facebook, MSN, Skype etc, that want to take advantage of the new possibilities to develop and market various types of services that will be possible on the future mobile broadband market.
– Media companies that want to take advantage of the new opportunities on the broadband market, to create new revenue streams as a supplement to their existing revenue.
– Technology providers that want to deliver the underlying solutions that will make it possible to host, market and sell value added services via mobile broadband connections.
In our report “How to get success with Value added services on the Mobile Broadband market” we have described how we believe the value added services market will develop from the mobile telephone market to mobile broadband and later to ordinary broadband. We believe that in the same way that there today is a business model for mobile services for mobile telephones, there will also be future business models for broadband services that launch in the mobile broadband universe and that thereafter spread to ordinary fixed line broadband. We call this model the BCAP model – Broadband Content Access Provider model
From an operator’s and content provider point of view, the model we have described has a number of advantages – advantages that we believe will quickly make this business model very popular and ensure the growth of the broadband services market. This will result in both operators and content providers seeing this as a win-win situation. The 10 largest advantages that we would like to emphasise are:
– The model is mature; operators and content providers have positive experiences from the mobile services market.
– The model will give both operators and content providers new revenue streams and thereby create growth.
– It is easy to develop and market services that run on PCs.
– The BCAP model enables operators to easily use their billing systems to charge payment for these new services.
– The operators can limit their CAPEX on platforms for the new services – the content providers will drive the services market.
– This is a no cure no pay model, giving operators more flexible OPEX.
– As services will be delivered across all types of networks, marketing costs will be limited.
– The model will create a dynamic market with many services, allowing customers to choose the best services.
– The structure for implementing regulation of this business model is in place and some of the experiences from the mobile services market can be reused.
– End-users do not need to learn how to use services on their PCs in the same way as they had to on their mobile telephones.
If you are interested in learning more about the mobile broadband value added service market and how it will develop, please order Strand Consult’s new report “How to get success with Value added services on the Mobile Broadband market”, that examines in depth the mobile broadband market and the new revenue streams that operators and content providers can acquire in the mobile broadband market. Selling flat rate mobile broadband is not good business – especially when traffic is growing and most operators are today actually using their voice revenue to subsidise their mobile broadband business.