How media companies can get success on the mobile broadband market
Today many media companies are fighting declining circulation figures and therefore declining advertising revenue. The introduction of the Internet has created a paradigm shift that has resulted in large parts of the media industry having to reinvent themselves and needing to create new revenue streams that can compensate for their declining revenue in other areas.
In our report “How media companies can get success on the mobile broadband market”, we have not only described how the mobile broadband market currently looks, but also how it is developing and how it will influence the traditional broadband market.
With this report, media players have the possibility of gaining an insight to the reality they will be facing tomorrow. They will receive knowledge of the elements that make up the paradigm shift they are currently experiencing. This report contains the exact knowledge that many media companies have long been searching for.
Strand Consult was the first company in the world to describe this business model in a series of reports that we published in 1998/1999. We know that it was these reports and the many lectures and workshops based on the reports that we held from 1999 to 2003 that was one of the most significant reasons why many operators chose this business model. A model that was created in Norway and that has since spread across the rest of the world. Today it is easy to develop, market and sell services for mobile telephones across many networks, types of phones and in many countries.
We believe that the development we have seen on the value added mobile services market will spread to the broadband market, with the mobile broadband market as the key driver.
Here at Strand Consult we have spent the necessary time collecting the knowledge that modern media companies need on a dynamic market that is turning the traditional media companies upside down.
The report “How media companies can get success on the mobile broadband market” is targeted at:
– Global media companies with a wide media focus ranging from TV to radio, print and various online activities.
– Regional and national media companies with a wide or narrow focus, where online activities are considered a supplement to traditional media activities.
– Media companies with a narrow focus – TV, radio or print and that view their new media department as a supplement to existing media activities.
– Online media that have a national, regional or global focus and that are examining the opportunities that mobile solutions and mobile broadband will give them on the future media market.
Market players that wish to do business with the media industry and that want to communicate with this industry based on the current business reality the media world is operating in. The report “How media companies can get success on the mobile broadband market” is the report that the media industry has long been searching for, and describes the market, the many technological possibilities and the business models that will dominate in the future.
We believe that in the same way that there today is a business model for mobile services for mobile telephones, there will also be future business models for broadband services that launch in the mobile broadband universe and that thereafter spread to ordinary fixed line broadband. We call this model the BCAP model – Broadband Content Access Provider model.
From an operator’s and content provider point of view, the model we have described has a number of advantages – advantages that we believe will quickly make this business model very popular and ensure the growth of the broadband services market. This will result in both operators and content providers seeing this as a win-win situation. The 10 largest advantages that we would like to emphasise are:
– The model is mature; operators and content providers have positive experiences from the mobile services market.
– The model will give both operators and content providers new revenue streams and thereby create growth.
– It is easy to develop and market services that run on PCs.
– The BCAP model enables operators to easily use their billing systems to charge payment for these new services.
– The operators can limit their CAPEX on platforms for the new services – the content providers will drive the services market.
– This is a no cure no pay model, giving operators more flexible OPEX.
– As services will be delivered across all types of networks, marketing costs will be limited.
– The model will create a dynamic market with many services, allowing customers to choose the best services.
– The structure for implementing regulation of this business model is in place and some of the experiences from the mobile services market can be reused.
– End-users do not need to learn how to use services on their PCs in the same way as they had to on their mobile telephones.
If you are interested in learning more about the mobile broadband value added service market and how it will develop, please order Strand Consult’s new report “How media companies can get success on the mobile broadband market”, that examines in depth the mobile broadband market and the new revenue streams that operators and content providers can acquire in the mobile broadband market. Selling flat rate mobile broadband is not good business – especially when traffic is growing and most operators are today actually using their voice revenue to subsidise their mobile broadband business.