The Moment of Truth: A portrait of the camera market in Denmark

(analogue cameras)

This report describes in detail the sales process in the market for analogue cameras in Denmark as experienced by the customer. It is a comprehensive analysis of all phases of the sales process, from initial contact to the recommendation of a camera. The survey and analysis is based on XX visits to shops across Y different chains of both specialist and radio/television shops.

Read this report and learn more about:

The average duration of the sale
How the sales assistants prioritise time spend with customer
Why we are recommended an analogue camera
Which products do the sales assistants expose and recommend
The use of POS material
The difference between different distribution channels.
What features are unique to the Danish camera market.

This report has already been sold to the majority of operators in the Danish market for analogue cameras.

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