The Mobile VAS Market
This report is a strategic insight into the mobile value added services market, and how this will develop in the future.
The purpose of the report ”The Mobile VAS Market” is to create a tool for players working with VAS. A tool, which can be used to navigate the VAS market! A market that will experience great changes, which will influence all players – operators, technology providers and companies making a living of marketing and selling mobile services
If you would like to know in which ways the mobile VAS market is developing, and how mobile operators and other players will influence this market, then you should read this unique report.
- The development of the services market, from 1st to 3rd Generation services
- The development of new network technologies and the influence on the VAS market
- The challenges of billing
- The importance of the sim card and OTA solutions for the services market
- The terminal and their influence on the VAS market
- The business models’ influence for the different players:
- Terminal manufacturers
- Business models of the future
- Portals and the mobile VAS market:
- On portal vs. Off portal
- Portals vs. clients
- How the VAS market will be structured and develop in the future.
Take a look at the history of the mobile services market! It all started when operators in 2000/2001 tried to launch their own WAP portal’s with very limited success. This fiasco was in the period 2001 to 2005 partly followed by an open garden strategy, where content providers could use Premium SMS to earn money by marketing and selling mobile services to end-users and sharing their revenues with the operators that handled the billing of the purchased services. Today, almost all mobile operators around the world have both their own portals and have given content providers access to make money by marketing and selling services across all operator networks to end-users.
The entire mobile services market is facing a paradigm shift as the mobile market experiences a number of changes. Some operators will spread across larger parts of the value chain, while others will focus on their core business. Simply put, in the future mobile market, different operators on the same market will have very different strategies based on their current market position and the strategy that the operator group the operator is associated with has been using.
The development seen in large parts of the world over the past five years, where operators are increasingly adopting an open garden strategy will continue. On the other hand there are also a number of VAS areas that the operators want to dominate – areas that either are network centric or areas they believe can influence their churn or acquisition costs in a positive direction.