Strand Consult has launched 7 online videos with background information about our new report The moment of truth, a portrait of the iPhone
| – watch the videos and order your free copy of the report. Based on our new report The moment of truth, a portrait of the iPhone, we have created seven videos with information from our new report The moment of truth, a portrait of the iPhone, which several hundred mobile operators have already received, read and highly praised. The report contains all the information you need to paint an objective picture of Apple and their business focus on the Telco sector since they launched the iPhone. Unlike most people that have been publishing articles about the iPhone handset, we have spent the necessary time and energy to publish a comprehensive and serious report about the iPhone market. If you would like more information about our new report about the iPhone and the 10 myths surrounding this unique mobile handset, you can either order your free copy now http://www.strandreports.com/sw3871.asp, or alternatively watch these seven videos and order your copy afterwards. The history of the report The moment of truth, a portrait of the iPhone – this video gives you a brief introduction to the report and its conclusions. http://www.youtube.com/watch?v=IB2qtEj7wAE&feature=related There are many myths about the iPhone. We have examined and analysed the 10 largest myths surrounding the iPhone and our conclusion is that the operators have been helping hype the market with their closedness: http://www.youtube.com/watch?v=Z8cvf-KEECE When we examined iPhone sales on various markets and Apple’s distribution strategy, we found a number of challenges regarding SAC. In this video http://www.youtube.com/watch?v=lEOnfbiRv2E you can see, hear and read more about Apple’s distribution strategy. Many operators claim that the iPhone can attract new customers. The report The moment of truth, a portrait of the iPhone examines these claims and we can document that the iPhone does not attract new customers. The report contains new figures from all over the world that on the contrary document that the iPhone is most probably stimulating operators’ churn: http://www.youtube.com/watch?v=U93dLsMlRQM&feature=related There are many MVNOs that have had a large influence on the iPhone market and that have used their aggressive SIM-only strategy to attract new iPhone customers. These MVNOs have had an avarage SAC of under 30 Euro per customer, compared to for example T-Mobile’s 317 euro SAC per customer. Watch the video here: http://www.youtube.com/watch?v=Mb0lyyIOwAM&feature=related Many people are talking about touchscreen phones and some believe that the iPhone was one of the first touchscreen phones on the market. Watch the touchscreen story: http://www.youtube.com/watch?v=xf6GKKISH9A&feature=related Many people believe that the iPhone is driving the mobile data market. This is not true. A mobile broadband customer uses around 25 times more data traffic than an iPhone customer. Watch the video about the mobile broadband market: http://www.youtube.com/watch?v=zGM2f3_PTGY&feature=related In our report The moment of truth, a portrait of the iPhone, Strand Consult goes behind-the-scenes on 10 of the largest iPhone myths. We have collected financial figures from all over the world, analysed them and can document that the iPhone is a financial challenge to many operators’ business cases. Read more about the 10 iPhone myths and receive your free copy of the report The moment of truth, a portrait of the iPhone here CLICK HERE. More information: The moment of truth, a portrait of the iPhone |
