Research Notes

Mobile TV is dead – long live Mobile TV…!

Mobile TV has attracted a great deal of attention over the years and many market players have given mobile TV a go using many different standards. Korea focused on DMB-H, USA on MediaFlo and a number of other standards were used in other places around the world. In Europe, many believed in the DVB-H standard.

These many different TV standards all had in common and that their basic function was to unburden the mobile operators’ networks from the data traffic being generated by customers watching mobile TV on mobile devices. It is a fact that a number of these standards were created at a time when there was a great shortage of high bandwidth speeds and network capacity on mobile networks around the world.

Strand Consult has worked with mobile TV for many years. CEO John Strand actually received his first handheld TV back in the early 70s – you can read that story here: The device he received nearly 40 years ago was about the size of a large novel and had a screen the size of a matchstick box! Is it a coincidence that mobile TV is still not a commercial success 40 years later?

In our latest report, we have not only examined the various mobile TV standards, but also taken a close look at the alternative solution; delivering mobile TV via the HSDPA/LTE networks that most operators are currently investing enormous amounts in.

We have examined the battle between the different mobile TV standards and describe how the mobile handset market has developed over time. One of our conclusions in the report is that the handset manufacturers’ lack of interest – or should we call it lack of faith – in mobile TV via alternative networks, is one of the reasons why a standard like DVB-H most probably will die before it actually becomes a commercial alternative to the mobile networks.

In our report, we not only examine the many different mobile TV standards, but also the underlying business models and what the business case actually looks like from an operator, content provider and content owner’s point of view. The report examines the end-users ability and willingness to pay for mobile TV and how the cash flow generated from mobile TV is distributed through the value chain.

If mobile TV is to become a commercial success, it is important to create a healthy ecosystem that ensures that all the market players can achieve a healthy economy by developing, marketing and selling services that customers are willing to use and pay for. If the costs of production and distribution are higher than the price customers are willing to pay, there will never be any business in developing, marketing and selling mobile TV. is a 360 degree analysis of the mobile TV market, what it looks like, how it has developed so far and how it most probably will develop in the future. This is a unique report that closely describes the underlying business models for all market players in the value chain. Cases in the report describe and document why solutions based on e.g. DVB-H will have difficulty attracting any commercial interest from mobile operators – who are currently making large investments in HSDPA and LTE networks.

You can learn much more about the mobile TV market by requesting more information about this comprehensive report. Move one step ahead of your competition and learn how you can achieve success on this market – and learn from some of the mistakes that others in this business already have made. We have spent the necessary time and resources to ensure you the best possible insight into the mobile TV market.

You can request more information about this report by clicking below
More information:

The Moment of Truth, A Portrait of the Mobile TV Market

Related reports:

How media companies can get success on the mobile broadband market

How to get success with Value added services on the Mobile Broadband market

Successful Strategies for the Mobile Broadband Market

Show me the money – The future Business models for mobile Broadband Services

OneAPI – Next Generation Value Added Services in the Mobile industry

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