How to make money on WAP-based services
Focus: This workshop is designed to help mobile operators, content providers and WASP’s to optimise their revenue from WAP-based services.
The problem with WAP has been the lack of quality services, which again has been caused by the lack of revenue sharing models. It has simply not been attractive enough for content providers and media companies to develop and market WAP-based services.
Some operators are already offering WAP-based services and more will follow. In fact, the market for WAP-based services, both for 2.5 and 3G terminals, is likely to boom over the next two year.
The challenge is to design revenue sharing models, which makes WAP-based services attractive to all parties, both mobile operators, content providers and end-users. This challenge is not only practical in nature, it also about changing minds. The experience of the Internet was one of loosing money – a lot of money! The challenge today is to understand how and why the mobile Internet is different, and to understand the potential of making money on this new media – a lot of money! BR>
How this workshop can add value:
Strand Consult has been involved in the development of WAP-based services since the technology was first introduced. We have mapped and analysed operators’ experiences of WAP and Premium WAP services – both the good and the bad. The workshop is based on this knowledge and these experiences, and is designed to facilitate a strategic understanding of WAP-based services and their revenue potential.