How to make money on SMS-based services
Focus: This workshop is designed to help mobile operators, content providers and WASP’s to optimise their revenue from SMS-based services.
SMS and Premium SMS services have proven to be an important source of revenue for mobile operators and content providers. These services also play an important role in ensuring the future success of 2.5 and 3G services. Consequently, all European operators have spent a lot of time and resources trying to optimise the SMS business model.
SMS-based services are only the first step in the development of the mobile Internet. With WAP/GPRS and UMTS services comes the need for more advanced revenue sharing models capable of handling more diverse types of content, services and revenue streams.
The challenge to mobile operators, service providers and media companies today, is learning to consider these advanced revenue sharing models as an integrated part of any future strategy.
How this workshop can add value:
The workshop is designed to facilitate a better understanding of these issues and strategic challenges, and to help mobile operators, content providers and WASP’s optimise their revenue from SMS-based services. It draws on Strand Consult’s experience of working with the development of SMS and Premium SMS services, and our understanding of what it takes to be successful in that market.