Mobile distributors need to grow or get out
The market for distribution of mobile handsets is facing massive structural change. Changes that are driven by a new reality, which started in Scandinavia, spread to the Netherlands and has…
Mobile phones
A Hard Part Of Growing Up Is Learning The Ability To Share With Others
– Being Long past Their Childhood Will Mobile Phone Vendors And Dealers Ever Learn Revenue Sharing? We have all experienced it when growing up. In the middle of a really…
The segmentation of mobile phone customers in the future
Focus: This workshop is designed to help mobile operators, service providers and WASPs in their work on segmenting their customer base in the future market for mobile services. Background:Segmentation is…
PDA producers and how best to enter the mobile market
Focus: This workshop is designed to help PDA producers and distributors in their work on formulating strategies for how to enter the mobile market. Background:The convergence of previously separate technologies…
Customers with the latest mobile phones are hungering for advanced services
The latest research Strand Consult has done, including interviews with both leading content providers and WASP’s (Wireless Application Service Providers) shows that mobile customers who have already invested in the…
Nokia N-Gage Launch – Strand Consult viewpoint
Today Nokia is launching their new games platform N-Gage – and the questions on everybodys lips are whether this new platform will play a major role in the mobile evolution…
Smartphone “battle of the giants” commences
Strand Consult Microsoft and Orange launched today the first commercial Smartphone running the Microsoft operating system “Smartphone 2002” and have thereby started on a new chapter in mobile history. Microsoft,…
Preconfigured mobile phones can boost 2.5G rollout
– and use of new mobile services Letting customers walk out of a shop with a preconfigured 2.5G mobile phone in their hands where GPRS and WAP is already working,…
The mobile consumers are still buying mobile phones on their brand name and price
– and walking out of shops with a new 2G phone! Not surprisingly, there seems to be two main criteria for how most customers decide which new mobile phone they…
Have the mobile terminal manufactures teamed up and agreed upon a secret strategy
delaying the rollout of colour 2.5G mobile phones in Europe? One of the many issues holding back the rollout of 2.5 G in Europe the past year, has been the…
Distribution of MMS enabled mobile phones
obstacles in connection with MMS still present a threat strong enough to create a new “WAPergate” While the mobile operators are crossing their fingers and hoping MMS will be an…
Nokia, Ericsson, Motorola and Siemens must tread warily when planning new marketing campaigns
The major mobile terminal manufactures are in a bit of a dilemma. On the one hand they must satisfy their own stockholders by making their businesses profitable but at the…
