How to get success on the smartphone market – Strategic workshop
A great deal is being said and written about the smartphone market and how it is developing, but some of what the media is writing is not the reality that…
Mobile phones
10 myths about the smartphone market
During the past years, the smartphone market has been attracting a great deal of attention. What started back in 1996 with the launch of Nokia’s first smartphone communicator, has over…
Strand Classics – Old research notes in a new perspective. What can we learn from history?
Through the ages wise people have often stated that history repeats itself and that you can learn a great deal by studying historical events. Does history repeat itself in the…
The sales of smartphones is currently exploding
but are mobile operators experiencing similar growth on their bottom line? There is currently a great deal of media attention on the smartphone market and how it is developing, but…
10 points that top management and boards of directors in the mobile industry should be thinking about approaching in a new and different way
Everyone in the mobile business is fully aware that the industry is facing a number of challenges and that some of those challenges are already having a visible effect on…
Nokia’s biggest problem is not Apple and the iPhone, but their ability to communicate with the outside world
– the Finnish language is difficult, especially if you are trying to make yourself sound sexy … A lot has been said and written about the mobile market during the…
HP’s acquisition of Palm – Did they buy a Donkey that they want to market as a Race horse?
Much has already been said and written about HP’s purchase of Palm. However, we believe that this is one purchase that actually raises more questions than answers. Strand Consult has…
The Smartphone market – is it a segment in its own right?
– We don’t think so… Many people have firm beliefs about the Smartphone market, what it looks like and how it is developing. Many of those people view this market…
Terminal sourcing – a rising risk
The launch of many different types of handset models has resulted in an increasing risk of misjudging a handsets market potential from both the handset manufacturers and mobile operators. Now the…
Terminal manufacturers will need to rethink their market strategy
To be able to work with micro-segmentation, it is necessary for handset manufacturers to have a comprehensive knowledge of the mobile market, putting totally new demands on handset manufacturers regarding…
Will handset manufacturers loose their brand?
An increasing number of MNOs are trying to differentiate themselves to their competitors by using branded mobile handsets. There are two types of branded mobile handsets: · MNO branded mobile handsets·…
Can a mobile operator achieve greater success in The Free Terminal Market?
We ask: Why subsidise terminals? The mobile industry is experiencing rapid development. A development that influences the mobile operators business in the short, medium and the long term. Mobile operators…
